Creativeplum the Heart of Digital Growth
Building Value Together, at Scale
One Team
We work as one team, blending your expertise with our technology and talent to drive a single shared mission. Collaboration is the foundation of growth.
Tech as Growth Engine
Our economic focus is simple: use technology to expand revenue, protect margins, and unlock measurable impact. Every partnership is built on outcomes, not overhead.
Value at Scale
We capture both incremental and exponential value. Start small, prove impact quickly, and scale fast with a value-driven roadmap designed for long-term advantage.
Our Values
Empathy-Driven Strategies
We take time to deeply understand the needs of our clients, their customers, and their ecosystems. Our human-centered approach ensures every solution is tailored, responsive, and designed to drive real impact where it matters most.
Progress Over Perfection
We believe in moving forward with purpose. Rather than waiting for perfection, we deliver value iteratively. prioritizing agility, speed, and consistent improvement to help businesses stay ahead in dynamic markets.
Innovation & Curiosity
We challenge the status quo by encouraging diverse perspectives, bold thinking, and continuous learning. From leveraging AI and digital marketplaces to building new business models, innovation is embedded in everything we do.
Integrity in Action
We lead with transparency, honesty, and accountability. Whether in talent delivery, project execution, or strategic partnerships, we build trust by doing what’s right. For our clients, our teams, and the communities we serve
USMAN WAHEED
Founder
Our founder, Usman Waheed, serves as Chief Value Architect at CreativePlum. He is a seasoned digital and technology leader with decades of experience delivering enterprise transformation and measurable growth across Fortune 500 and global organizations.
At United Natural Foods Inc. (NYSE: UNFI, $32B), he delivered millions in value by building a digital services business that included AI powered retail media networks, digital marketplaces, data monetization, customer insights, and supply chain automation.
At MillerKnoll (NASDAQ: MLKN, $5B, formerly Knoll), he served as Chief Information and Technology Officer, leading ERP, cloud, and digital governance transformations on a global scale. At Iron Mountain (NYSE: IRM, $7B), he drove enterprise wide data, AI, and technology modernization programs while shaping a digital services strategy across 55 countries.
Prior to these roles, he led global consulting and transformation initiatives at GE, Sungard, and Zebra Technologies, executing complex ERP, AI, and integration programs across industries. Today, through CreativePlum, Waheed brings this scale of experience, global network, and trusted alliances to help client organizations realize new revenue, improve margins, and deliver measurable impact.
The Minds Behind Creativeplum
Isabella Moreno
Artificial Intelligence and Data
Marco Santini
Finance and Value Realization
Thomas Becker
Cloud and Infrastructure
Alejandro Cruz
Enterprise Resource Planning
Elena Rossi
Digital Transformation
David Okoro
Customer and Commercial Growth